You Can Sit With Us

Many of us can probably identify with the memory of our first day in a new school or the start of a school year. The awkward struggle of where to sit at lunch, or better yet, who to sit at lunch with.

You scan the room and take notice of the jocks, the dweebs, the band geeks, the artsy kids, the list could go on and on. All have their “clique,” their niche, their passion. Each posse clings to one another making it clear where boundaries lie. Interactions are often rare, few, and far between.

However, unlike the eventful recollections of high school lunch breaks, redpepper doesn’t view these different groups as boundaries that divide us. Instead, the stark contrasts amongst peers showcase the different gifts that each group holds. redpepper believes that everyone is uniquely creative. Each person offering the innate ability to be creative within our own niches + passions, providing other groups a different set of lenses that they may need.

As an intern to the agency’s producer, I had the wonderful opportunity of working hands-on with multiple clients and their production needs. My role varied and evolved throughout summer, from assistant prop styling on shoots to working with nitty gritty budgets to revamping the agency freelancer bank. However, some of my favorite memories at rp involve working alongside the Cracker Barrel client team. Allow me the opportunity to introduce them to you.

Meet our Cracker Barrel table:

Chris K, The Creative Director

Chris K, The Creative Director

Lauren, The Account Director

Lauren, The Account Director

Levi, The Account Executive

Levi, The Account Executive

Sarah, The Project Manager

Sarah, The Project Manager

Chris A, The Art Director

Chris A, The Art Director

Matt, The Producer

Matt, The Producer

Ily, The Designer

Ily, The Designer

Lindsay, The Copywriter

Lindsay, The Copywriter

Over the course of the summer, each person on the team has not only impacted the way I view professional teamwork, but has also influenced me as a future communicator. As Creative Director, Chris K carries the torch in creative leadership and embodies the “If you lead, your team will follow” example. Lauren and Levi always strive to present our best work to the client, even if it means more hours at the office. Sarah is truly our “mom” of the group that is able to balance hustle and attentiveness to the team in the most caring way. Chris A’s ability to extract creativity from any crevice, Ily’s talent to bring ideas visually to life, and Lindsey’s mastery at illustrating ideas through words -- all rises to meet any challenge presented by the client. And lastly Matt, my mentor, has the ability to see every project from a global angle, while truly caring about every element of the process.

Our Cracker Barrel team is quite diverse, and I don’t just mean in the range of hair color (*since these headshots were taken, orange, pink and purple hair have also made their debut). Our age, our experiences, our roles, our humor, our knowledge and our approach is completely different. The only thing that actually bridges us is the fact that we are different creatively. From dailies to internal reviews, to pre-production meetings and being on set, each person performs and ideates with a set of skills that is unique to them.

It is because of our differences that our work is so unique. It is a direct reflection of the ideas spilled onto pages, a mirror of the time in collaborative sessions and an interwoven quilt of creativity. Titles do not draw us into boxes, instead fuel us to find others different than ourselves. Everyone contributes to further and better the work.

For the future intern, you can look forward to sitting at the Cracker Barrel table (or any other team table for that matter) with the expectation that you have been invited and accepted to eat alongside a unique set of individuals that want to see you grow in your own creative skillset. This is more than a workplace, but a diverse family that is not only looking to complete the task at hand, but one that spurs each other on no matter how different they are.

So, let’s meet back in the lunchroom. If we all sat at separate tables, siloed to people just like ourselves - designers with designers, copywriters with copywriters, executives with executives- our work as an agency wouldn’t dare contain as much richness, depth, or approachability. We wouldn’t be effective as an agency if we continued to compartmentalize our talents like high schoolers at their appropriate lunch tables. At the redpepper table, unique creativity makes our agency that much stronger.

Point made: At redpepper, regardless of your role, title or permanence (talking about you, interns ☺), you are uniquely creative. So no matter what group you belong to, grab a chair. You CAN sit with us.

 

Nikki Acosta, Production Services intern, Charlotte, NC

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